The last 24kbps of capacity on the Digital 2 DAB multiplex is being squeezed for one more station.
Union Jack, from the people behind the Jack FM brand, is officially launching at 11am, playing nothing but British music, but DAB listeners who can receive services such as Absolute 80s and Planet Rock should already be able to tune in to the station.
The station will only be audiable on DAB+ compatible radios in the around 75% of the UK covered by Digital 2's signal, but will otherwise also be available online.
Speaking about the launch of the new station, Donnach O’Driscoll, co-CEO of Union JACK, said:
“We have conducted a huge amount of research and the feedback confirmed that there is a massive gap in the radio market for a new national station which promotes the very of best British music.”