Digital Radio services in Northern Lincolnshire and East Yorkshire have benefited from a boost to coverage with 220,000 extra listeners now in the coverage area.
To enable the boost in coverage without interfering with other DAB stations, a number of services have now changed frequency in the region. At a special retune event at The Guildhall in Hull, listeners were urged to retune.
The Right Worshipful the Lord Mayor of Kingston upon Hull and Admiral of the Humber, Councillor Sean Chaytor, pressed the big green retune switch at 8.30am to mark the moment for listeners to retune their DAB digital radios and start the process of turning on the new digital transmitters. The Lord Mayor urged all digital listeners in Northern Lincolnshire and East Yorkshire to retune to ensure that they could continue to listen to all eleven BBC and commercial stations on local DAB - BBC Radio Humberside, Capital Yorkshire, Viking FM, Viking 2 and Viking 3, Smooth, Absolute Classic Rock, Absolute 90s, Gold, Kiss Fresh and ‘pop up’ Magic Soul Summer.
The retune is part of a programme of essential work which will immediately switch-on four new digital transmitters at High Hunsley, Hull Clough Road, Patrington and Garrowby Hill, and one further transmitter in Scunthorpe in October, significantly improving and expanding DAB coverage for over 220,000 listeners in Scunthorpe, Goole, Bubwith, Market Weighton and Stamford Bridge.
The five new Northern Lincolnshire and East Yorkshire transmitters will expand DAB coverage from 81% to 98% of households in the area. The transmitters, which have been built by communications infrastructure company Arqiva, are part of an industry and Government programme of work that aims to expand the coverage and listening to DAB digital radio. Government, BBC and commercial radio have agreed plans to build a further 182 local DAB transmitters to extend local DAB coverage to more than 91% of the population which will bring eight million listeners across the UK into coverage and will add over 4,160 miles of roads.
Martyn Weston, Managing Editor, BBC Radio Humberside, said:
“BBC Radio Humberside is dedicated to bringing our listeners the local content they love, and as Hull prepares to take centre stage as UK City of Culture in 2017, I am delighted that even more listeners in Northern Lincolnshire and East Yorkshire will be able to hear our coverage of this transformative year of art and culture on DAB digital radio.”
Dee Ford, Group Managing Director Radio Bauer Media said:
“Bauer is the biggest commercial radio operator in digital listening and we are thrilled to bring listeners in the Humber region three distinctive stations in the Viking Network. Collectively we’re offering a wide variety of music, combined with local speech content that reflect the varied lives of our listeners, alongside three of our flagship digital brands, Kiss Fresh, Absolute Radio 90s and Absolute Classic Rock. It’s fantastic that even more listeners will now be able to hear our stations on DAB digital radio and we urge all listeners to retune their radios to continue to enjoy us.”
Gaynor Marshall, Managing Editor, Capital Yorkshire, said:
“Today’s news means more people in the county will be able to enjoy Yorkshire’s number one hit music station, and wake up to Capital Breakfast with Adam , Danny & Jojo on DAB digital radio this morning, and we hope all listeners in the Humber region will retune their digital radio.”
Ford Ennals, CEO Digital Radio UK, said:
“Humberside has a great variety of local digital stations so it’s great news that over 220,000 more listeners will now be able to enjoy all their favourite local stations on DAB digital radio for the first time.”