BBC Sport’s coverage of the Olympics Games in Rio reached 102.3m unique global browsers, with 68.3m coming from the UK, the biggest ever success for BBC Sport’s digital service.
The biggest single day for traffic to BBC Sport’s digital service was during the so-called Super Sunday (14th August), with 19m compared with 10.4m peak set in 2012.
Through the Olympics, the top 5 streamed events were:
- Murray v Del Potro in the Men’s Tennis Final (1.9m)
- Opening Ceremony (1.0m)
- First round mixed doubles: Murray/Watson v Ferrer/Suarez Navarro (1.0m)
- Men's Cycling Road Race including Froome (1.0m)
- Day 8 coverage on BBC One (0.9m)
The experimental BBC Sport 360 service, which provided live and on-demand content in 360-degree video for the first time, drew over 1m views across all platforms and hundreds of users provided feedback on the service to help the BBC further understand the potential of this emerging technology.
A record number of BBC Sport fans also personalised their service throughout the Games, with 500k unique browsers visiting their ‘My Sport’ page and over 150k users following Olympic sports to create their own personal Olympics destination.
Ben Gallop, BBC Sport's Head of Digital and Radio, said:
“Building on the legacy of London 2012 and the phenomenal success of the first digital Olympic Games, BBC Sport’s digital service has provided coverage on an unprecedented scale during Rio 2016. With Team GB performing heroics, we wanted to deliver all the medal moments and breath-taking action to audiences wherever they were online - and in doing so we’re delighted BBC Sport has cemented its position as the number one digital destination for sport.”