UPDATED | Channel 5 owner Viacom is replacing its timeshift service Channel 5+24 with a new service called My5, named after the broadcaster's on-demand service.
Launching in August, My5 will be available on all major platforms and promises to be “fast reacting, topical and relevant” and will feature recent programmes across all platforms, catch up TV, box sets, themed schedules and programming curated around talent or themes. The schedule will be synchronised with the My5 VOD service and the hope is that the channel will further the reach of a number of programmes from across the Channel 5 portfolio of channels.
This week, Viacom officially had its Channel 5+24 broadcast licence amended to the new service. Channel 5+24 launched in 2014 after being developed as "5 Later". The channel initially offered a 24 hour timeshift of it's post-7pm schedule with different version on Freeview and satellite and cable services. It was seen as a response to Channel 4's 2012 launch of catch-up channel 4seven.
BARB ratings data for the week ending 10th July, the most recent available, indicate the most watched programme on Channel 5+24 was Can't Pay? We'll Take It Away! with 90,000 viewers.
James Tatam, Channel 5’s Director of Digital Media & Commercial Developmentt said:
“Taking My5 into the linear space is an exciting development following the success of our video-on-demand service, which has enjoyed rapid growth since rebranding in February. Through a mix of sharp and responsive scheduling, curated and thematic content, and data from our TV channels, on-demand platform and social media, viewers can now discover the most popular content on My5 via both TV and on-demand and choose how they want to watch.”