The nomination recognises the market impact of At The Races as the UK’s market-leading horse racing website and TV channel in offering a premium sports experience to bring fans the best of British racing. Simplestream launched the mobile betting app and multiscreen video service, creating an industry-first across the UK’s racing industry that attracts more than two million TV viewers and 2.5 million website visitors a month.
“We are absolutely delighted to have been honoured with a Broadcast Digital Award,”
said Adam Smith, CEO and Founder of Simplestream.
“The At The Races app offers horse racing fans a fully immersive and engaging experience, covering their UK and Irish racecourses through a bespoke UX design and customised content integrations to make the best of British racing available to anyone, anywhere at anytime. We’ve thoroughly enjoyed working with At The Races to build this enhanced offering.”
Simplestream also operates the TVPlayer live streaming service.