The BBC has launched a new app, which aims to make it easier for users to control the content they receive from the broadcaster's TV, radio and web outlets.
The BBC+ app, available on iOS and Android, offers users customisable content collections. After signing-in, users are able to tailor BBC content to their needs, so they can quickly locate relevant information on the go, bringing together personalised content previously spread across multiple BBC apps.
It's part of a strategy of providing a 'personal BBC', a strategy that has, according to the BBC, enabled more than 7 million people who have signed in to the BBC website to benefit from a "more personalised experiences, giving them better access to the things they like that fit their tastes and interests, and discover things they might not otherwise have found. "
Announcing the new app, Clare Hudson, Executive Editor of Homepage and BBC+, said:
“By making BBC+ customisable, we are able to give users more relevant things to read, watch and listen to from across the BBC. This means you can use your spare moments well because once you’ve caught up on the day's main events, you can browse articles from across the BBC on topics you’ve chosen yourself. It’s also an easy way to discover things you weren’t expecting to find, as everything is brought together in one simple app.”
Paul Owen, Head of Product, Homepage and BBC+, added:
“As 7 million people have signed up to myBBC, we are increasingly able to provide them with more of what they love based on what they’ve told us. BBC+ is a key part of the journey towards achieving a much more personal BBC, and truly brings topical information from across the whole organisation to your pocket, ready for you to access at your convenience. This is just the start for us, and over time the app will evolve and add new features based on user feedback.”