Bauer Radio has replaced its Abba themed DAB station with a new temporary service dedicated to soul music.
From today, Magic Soul Summer has taken over the slot used by Magic Abba (except Manchester) and will play hits from the likes of Otis Redding, Marvin Gaye, Al Green, Stevie Wonder, Luther Vandross, Chaka Khan and Aretha Franklin as well as more modern stars such as John Legend.
The station will be on-air for the next ten weeks until mid-September.
Tony Moorey, group content director at Magic Radio, said:
"Soul and Motown music transcends generations and has an incredibly special place in the hearts of the Magic audience. Digital radio is a great enabler of choice and allows us to create pop-up stations like this that really broaden our appeal to listeners."
Magic Soul Summer is available on local DAB (in mono) in London, Birmingham, Teesside, Tyne and Wear, Humberside, Leeds, Edinburgh, Northern Ireland, Tayside (including Dundee) and Inverness and across the UK on mobile and via the Magic radio website.
See also: Digital Radio Updates