BBC Cymru Wales to launch pop-up station




Welsh language radio station BBC Radio Cymru has announced it’s to trial a ‘pop-up radio station’ during the autumn, promising to offer more choice for listeners.

The trial service - the first pop-up station to be offered by BBC Cymru Wales - will be launched ahead of the station’s 40th anniversary in 2017, as part of Radio Cymru’s wider digital plans.

It will be available every weekday morning during the pilot period to listeners online, on Radio Cymru’s website, on the iPlayer Radio app and on local DAB for listeners in South East Wales. 

The station’s main schedule on FM and DAB is unaffected by the trial service and will continue as normal.

Betsan Powys, BBC Radio Cymru Editor, says: 
“We’re very excited about Radio Cymru’s big 40th birthday next year. And as digital platforms develop, it’s important that Radio Cymru exploits all the opportunities they present. The pop-up station will be a three-month trial - enabling listeners to enjoy, discover and take advantage of new technological developments – without alienating Radio Cymru’s faithful listeners. One national service – two choices.
“After three months, we’ll consider the next steps in light of the trial results, technological developments and the reality of the BBC’s financial position.”

As part of the innovative digital developments, Radio Cymru will also offer a new online digital space for its youth audiences, using the C2 brand; a collaboration with partners to find new voices; and utilise the new BBC Music app, which allows users to select their favourite music, including Welsh artists.

More information about Radio Cymru’s digital plans, including the pop-up station, will be announced over the coming months.


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