The move, which took place at midday on the 1st February, came unannounced, in contrast to the blaze of publicity heralding the channel's arrival on channel 71 back in October 2014.
Motors TV's signal on channel 71 had around 70% population coverage and was available in standard definition in households with DVB-T2 compatible receivers, such as Freeview HD or YouView devices.
Viewers took to social media to complain about the unexpected change and searching for answers about the removal of the service. So far, the channel has remained silent about the changes.
Motors TV was available 24/7 on Freeview channel 71, although when it first launched viewers were told that it would switch to a part-time service - something that never materialised, despite being referenced to on the Freeview website.
Parallel to regular over the air transmissions on Freeview channel 71, Motors TV has been available as a streamed channel, available on compatible devices connected to the internet.
Since Monday, viewers are being redirected to this remaining streamed channel service, which is found on channel 240. A reliable and preferably unlimited broadband connection of around 2.5 Mbps or more is required.
- Update: Motors TV has since apologised for the "inconvenience" and has been providing advice on its service on channel 240 at https://uk.motorstv.com/get-motors-tv