Fun Kids, which is currently only broadcast on DAB digital radio in London, has enjoyed considerable success over the past five years, winning industry awards and reaching over a quarter of million young listeners each week. The station will take up a a DAB+ slot on the new multiplex from 29th February 2016.
The station broadcasts a mix of music, games and silliness for 6 to 12 year olds, hosted by a group of exciting, young radio presenters. In addition the station brings sing-a-longs, stories and learning for pre-schoolers with Fun Kids Junior, on-air when older brothers and sisters are at school.
Matt Deegan, Station Manager of Fun Kids:
"Up until now children have been abandoned by the radio industry - both by commercial radio and the BBC. Fun Kids has built a large audience by catering for their tastes and interests, but we've been limited by just broadcasting digitally in London. The launch of Fun Kids across the UK will allow more children to have a radio station that they can call their own. Many radio stations talk about the need to bring young listeners to radio, but we're the only ones actually doing it."
As well as a broadcast radio station, Fun Kids has a popular website, operates over 150 podcasts channels and runs 6 YouTube channels covering everything from gaming to education.
"Kids are natively multi-platform. Whether it's TV, the radio, tablets or hand-me-down iPhones, kids love content made for them. Growing our digital radio reach means that we'll be reaching more radios and unlocking the 1.9m cars that came with DAB as standard last year, allowing kids, all over the UK, to spend even more time with Fun Kids"
RECEIVING FUN KIDS
- Fun Kids' national launch is part of the new SDL National (Digital 2) digital radio multiplex launch that will offer DAB listeners a bundle of new radio stations to many parts of the UK.
- The station will go live on its new frequency on the 29th February, but you'll need a radio that's compatible with the newer DAB+ broadcast standard.
- Listeners should ‘autotune’ their radio to pick up Fun Kids and the other new stations from Sound Digital - placeholders will be there from 15th February. Check coverage at http://www.getdigitalradio.com/whats-on-dab/at-your-address/ - it's not available everywhere.
- In London, Fun Kids will continue broadcasting on its existing DAB frequency.
- In the meantime test transmissions for the new multiplex are already available in some areas: if you can already receive and hear the audio for a service called Sound Waves+ following a rescan (the plus at the end of the station name is important), you're on the way to get Fun Kids on your DAB+ radio. (Manual tuning frequency is VHF Block 11A)