Ofcom reports on the progress of digital radio in the UK

You are more likely to own a DAB digital radio if you live in Surrey...

...and you're most likely to be a DAB listener if you are a 45-55 year old.

That's according to Ofcom's stat-filled sixth annual report on the progress of digital radio listening in the UK, which has confirmed improvements in coverage, an increase in the number of stations and more people moving to digital radio services. 

The regulator also revealed that listeners in Nottinghamshire are top of the table when it comes to listening to radio on digital platforms, with 50.5% of listening in the county done via digital radio services.

Listeners in Pembrokeshire are the least likely to own a DAB radio (27.3%), reflecting the fact that the area has only recently seen a DAB signal boost, and its only been a year since local DAB arrived in the area.

Ofcom research showed that 14% of listeners with a DAB digital radio in the household were likely to go out and buy one in the next year, although 59% of listeners with DAB told researchers they were going to stick with analogue radio.

Over three-quarters (76%) of DAB owners said that they associated “clear and high quality sound” with digital radio, and seven in ten (71%) said they associated DAB with “a wider choice of stations”. This leaves 24% of DAB owners who don't associate DAB with "clear and high quality sound", a group that tends to be overly represented on internet forums.

The report confirmed that as of September 2015, there were 283 radio stations broadcasting on DAB, an increase from 248 since August 2014. Since September, that figure that has increased further, largely due to the launch of small-scale DAB in 10 trial locations. Next year a further multiplex will bring additional stations to the platform in many parts of the UK.

There are still more services carried in total on FM and AM, a total of 576, according to Ofcom, although it points out that some are duplicates, such as BBC local radio services that are broadcast on both FM and AM. Most of the difference is due to local radio and community stations, which are currently not widely represented on DAB yet, although small-scale DAB is likely to change this in the future. 

Further highlights from the Ofcom report, which is available in full here:










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2 comments:

  1. "Wider choice of stations" - yes but a lot of them are in mono. Mono? This is the 21st century! Mono is not accepable!

    ReplyDelete
    Replies
    1. This is news ??!! How about changing a dozen stations to 80 kbits stereo DAB+ ! This would be news

      Delete

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