The latest developments coincide with what many analysts predict will be a pivotal year for connected TV services, as more of us install smart TVs, streaming devices or sign-up for online TV services or purchase smart receivers for emerging services such as Freeview Play and Sky Q:
The long-awaited new ITV Hub debuted today. At www.itv.com/hub, the replacement for the ITV Player consists of two main sections: 'live TV' and 'shows', from where viewers can see clips and further information about ITV programmes, as well as catch-up on recent episodes or watch an entire series as a box set.
But viewers need to sign in to access ITV's online programmes via the website.
Different arrangements apply if you're accessing the Hub on other platforms. Content is currently restricted or not available in those regions covered by STV or UTV on channel 3, although the UTV restriction is likely to change when ITV's purchase of UTV's television assets is completed.
Channel 4's on-demand service All4 has now become available on Chromecast, its absence from Google's streaming dongle has been a major bugbear for some viewers. From now on, viewers are able to use their Android mobile device or Chrome browser on their computer to cast their favourite Channel 4 content directly to their TV, using a Chromecast dongle.
The service will work on streaming devices such as Apple TV and Chromecast as well as via tablets and smartphones via the Disney Life App. HD streams are available.
With all the latest developments surrounding connected TV services, it's perhaps hard to believe that it's already nine years since Channel 4 first debuted its online on-demand portal: the original 4oD service launched on 16th November 2006.