Radio listening on digital TV services continues to decline

Less of us are listening to radio on digital TV platforms
The number of people who listen to digital radio via their TV, for example via Freeview or Sky continues to decline.

RAJAR radio audience research figures say listening via digital TV has declined by another 1% over the course of the 12 months up to the end of June 2015. That's despite Freeview, the UK's most popular digital TV platform adding Classic FM, LBC and in some areas, TWR to the radio line-up.

The decline in listenership on digital TV has slowed down, however. Between September 2013 and September 2014, listeners on digital TV platforms fell 4%. Overall, it now means less than 5% of radio listening is via digital TV.

Over the same period, the number of people listening to radio via the internet / mobile apps such as TuneIn or the UK Radioplayer has grown 6% year on year.






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1 comments:

  1. Classic FM is in mono on Freeview. Given the target market ie. classical music fans, I suspect very few of them are happy with a mono version. So this is likely to have had almost no impact and attracted very few listeners to Freeview radio.

    ReplyDelete

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