The company that drives what you see on TV is renamed
The former BBC Broadcast division is now known as Ericsson Broadcast and Media Services. The change comes nearly two years after Ericsson first announced it would acquire Red Bee Media and just over a year after the sale of Red Bee to Ericsson was completed.
In addition to the playout of TV channels, such as BBC One*, the company is also behind promotional material for BBC TV, in a contract which expires at the end of 2015, and the provision of programme information viewers see on their Electronic Programme Guide.
Red Bee Creative designed the famous on-screen branding for TV channel Dave. Dave's owner UKTV confirmed today it was opening a new high-spec production facility, including edit suites, filming studios and screening room at its London headquarters next month as its contract with Red Bee comes to an end. UKTV has transformed 4,500 square feet of empty space into ultramodern studios so the broadcaster can take over producing over 2,500 on-air promos a year after the end of the contract.
*update 02/06/2015: The BBC's contract with Ericsson to provide playout for its TV channels has been extended for another seven years.