|BBC DG Tony Hall first announced BBC One+1 in 2013|
Ofcom has concluded that the launch of a +1 channel would have the greatest adverse market impact of any of the proposals, capturing viewing share for the BBC at the expense of commercial channels and reducing the profitability, in particular, of ITV and Channel 5, who were very vocal about the proposals.
BBC Director General Tony Hall had previously championed the creation of BBC One+1, first announcing the new service in October 2013.
As revealed by a516digital, the new BBC One+1 channel would not have been available to all Freeview viewers, as it was proposed that it would use capacity on the Freeview HD multiplex, currently being used for BBC Red Button 2 and 3.
The BBC Trust said the proposal would have "limited public value given the need for 24 per cent of UK television households to upgrade their equipment in order to receive +1; the inability to offer ‘opt-out’ programmes for the nations and regions; the lack of distinctiveness of the proposal; and the limited impact on reach to 16 to 34-year-olds, which means it would be unlikely to mitigate the impact of changes to BBC Three. "
BBC Trust provisionally says Yes to BBC Three Online proposals....