SES, who operate the Astra satellite fleet, confirmed that from September 2015, German teleshopping channel pearl.tv would make the move to native Ultra HD and broadcast the channel via its Astra satellite fleet at 19.2 degrees East, the orbital position used for numerous central European channels.
The parent company of pearl.tv, Enstyle GmbH, will lease additional capacity to launch the new channel and will also contract SES Platform Services, a subsidiary of SES, to manage the technical operations of the Ultra HD broadcast. Pearl.tv will also continue to broadcast in SD and HD.
Dr Michael Sichler, Managing Director of Enstyle GmbH said of the impending launch:
"Years ago, pearl.tv was the first shopping channel to broadcast its programme in native HD. Today, by being the first to launch pearl.tv in Ultra HD, we are once again demonstrating our strength as technological leaders in the European media industry. We will also be producing and broadcasting pearl.tv in native Ultra HD from a brand new studio."
The news comes a month after shopping channel QVC launched its first high definition channels in the UK via Freeview in some regions.