Company behind Ideal World about to be put up for sale?

Ideal Shopping Direct, owner of the Ideal World and Create & Craft shopping channels, is expected to be put up for sale for more than £200 million.

Sky News reports that the proposed sale comes four years after the company was taken private "for less than half" the current £200 million price tag.

75% of Ideal Shopping Direct is currently owned by Inflexion, while its management team own the remaining shares.

Ideal Shopping Direct operates four TV channels, two of which - Ideal World and Create & Craft - are broadcast on Freeview and Virgin Media, alongside Sky and Freesat.  Additionally, the group operates Ideal Extra and Create & Craft Extra on Sky and Freesat.

A focus on crafting, including card marking and knitting, is reportedly helping the shopping group's fortunes.
Share on Google Plus

0 comments:

Post a Comment

IMPORTANT: This post is open for comments for a limited period (usually 14 days) following its upload date. You can comment with a Google Account (e.g. for G+, Gmail, YouTube, Google Play)
Comment not appearing? Comments may be subject to moderation and as such may not immediately appear on the site - comments will wait in the moderation queue until they are processed. Check back later. (Comments submitted anonymously may fail the spam filters.)

Please note: Some types of comments may be removed at the discretion of a516digital. With freedom of speech comes responsibility: Keep it clean, civil and on-topic! See the "About this website" section (link at the foot of the page) for full terms and conditions about what is and what isn't acceptable on this site.