Pixel Power screens tweets for Channel 4

CASE STUDY | Broadcast graphics and automation solutions company Pixel Power, provided integration support for Channel 4, to allow it to transmit a large number of live Twitter conversations during the an episode of NHS: £2 billion a Week and Counting

The Twitter survey was a central part of the programme, and displaying individual comments on air, as soon as they arrive, was vital to the debate.

NHS: £2 billion a Week and Counting is a series looking at the UK’s National Health Service. In the first programme of the series, broadcast on 23 February 2015, producers wanted to put the cost of the service into context, and to give a wider understanding of the complex decision-making around clinical judgements. Given the budget - £110 billion a year or around £2 billion a week – priorities have to be set on treatments and medicines.

To illustrate this, the programme set up three possible cases and viewers were invited to comment, via Twitter, on where the priorities should lie. Channel 4 uses Spredfast software operated by Tempero to manage its social media, and for this programme it made an initial sort, not just for editorial suitability but to remove those which would not be appropriate to broadcast. Curated comments were passed through an interface – developed jointly by Pixel Power and Channel 4 – to one of Channel 4’s existing Pixel Power Clarity graphics engines.

The Clarity automatically formatted each tweet and dropped it into a template, intelligently adjusting the size of the background box to match the text. Within seconds of it being received at the production, the tweet was in the on-air carousel of comments.

Barny Connell, Channel 4 operations manager said:
“This programme was a socially and politically important multi-platform concept,It had to work seamlessly across Broadcast and Twitter simultaneously. Fast curation and publishing was crucial to making it work. Pixel Power made that happen, automatically, swiftly and securely.”

James Gilbert, CEO of Pixel Power, added
“It is not enough to deliver the best graphics quality: you have to continually find new ways to use graphics to add real value to productions. That is why we implemented a long while ago an open API to allow the Clarity platform to be fully automated, adding content live and not just triggering prepared captions.”

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