Of the new advertising campaign, Sky says the theme of the campaign, created by WCRS, is ‘digital magic’ and "will initially feature four vine-style 20 second magic TV ads and seven digital pieces of content to showcase the benefits of Now TV. The insight for the campaign is that Now TV is a bit like magic as it creates instantaneous transformations and combinations that seem scarcely possible and makes amazing things easy. It’s modern magic for a cutting edge product."
Jo Fox, Director of Brand Communications, Now TV commented:
“2015 is going to be another action-packed year for Now TV following our best ever quarter in terms of growth. We’ve established ourselves as one of the UK’s leading streaming services, with an absolutely unrivalled choice of the latest and best entertainment, and our new brand and ad campaign mirrors the fun, fresh, vibrant and smart service we offer our customers.”
Now TV offers viewers relatively low cost month-by-month access to Sky's premium channels, and is available on a number of internet devices, including Roku, Chromecast, Apple TV plus smartphones and tablets.