As Freeview rebrands to reflect its new future as a provider of terrestrial and internet delivered content, thanks to its forthcoming Freeview Play service, here's a look at how Freeview's logos have defined the UK's biggest free-to-air TV service:
Freeview launched at the end of October 2002, with its original logo and a basic selection of free-to-air TV channels rising from the ashes of ITV Digital.
Back then, Freeview was just a provider of linear TV channels broadcast digitally through an aerial. In the beginning there was no 7 day EPG or any official Freeview recorder. And while integrated digital TV's did exist in relatively small numbers, this first Freeview logo was mostly attached to simple TV converter set-top-boxes.
By the end of 2006, the service had grown substantially and had gained extra services from ITV, Channel 4 and 5. The logo was tweaked, and we got a Freeview's answer to Sky+ : Freeview Playback - the first time devices able to record digital terrestrial TV were brought together under a single brand.
In 2008, Freeview Playback became Freeview+.
In the era of internet delivered content, the organisations behind Freeview are pushing their latest product: Freeview Play.
Freeview Play is Freeview HD with catch-up / on-demand TV, ensuring the prominent position of PSB catch-up services iPlayer, ITV Player and 4oD's replacement, All 4 in its menus, unlike some other devices with catch-up TV.
The latest re-brand ditches the reference to a transmission tower in the "i", and introduces an abstract zig-zag F, which could look like a TV aerial, or the zig zag of a broadband line down which your catch-up content arrives. The new look is being rolled out across all of Freeview's suite of products and marketing.
Speaking of the new design, Guy North, Freeview's managing director, said: “Our new brand identity is
bold and contemporary and will stand out in what is a very crowded TV