D2 Sports Radio station identity revealed

The identity of the proposed sports station listed on Listen2Digital's bid for the Digital 2 ("D2") DAB multiplex licence has been revealed.

Listen2Digital's application confirmed a proposed sports station, but today The Guardian reports that former Sun editor Kelvin McKenzie is behind the service, called Sports Radio. The planned new sports station comes a decade after he sold TalkSport.

According to the report, if Listen2Digital's bid for the Digital 2 licence is successful, Sports Radio will be on air next January. The station plans to bid for a range of sports including Premier League football, test match cricket, rugby and golf.

Listen2Digital's application for the D2 licence confirms plans for stations catering for fans of food, jazz, rock, chart music and sports, alongside content for children and Asian communities. But the identities of some of the proposed stations and details of who is behind them have been kept confidential.

The rival bid for the D2 multiplex licence - Sound Digital - from Arqiva, Bauer and TalkSport owner UTV Media would see TalkSport launching offshoot stations TalkSport 2, TalkRadio and TalkBusiness.

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