Smooth Extra goes live
Smooth Extra, opened with the Mama Cass hit Dream a Little Dream of Me following the midnight news.
The offshoot of Global Radio's popular Smooth Radio network will target listeners over 45, playing songs "from a broad range of decades".
Back in November, when the new station was announced, Richard Park - Global’s group executive director & director of broadcasting said, “Since its re-launch in March, the Smooth brand has consistently added more listeners, reaching an all time high last month with more than 4.7m people tuning in every week. Given its winning formula, we are introducing a new sister station, Smooth Extra, which will play refreshing music from the Smooth decades and bring Smooth to even more listeners across the country.”
Smooth Extra takes the slot that until Smooth Xmas launched in November was used by the main Smooth Radio service. The original Smooth Radio service continues to be available on local DAB in many parts of the country, alongside transmissions on FM and AM.
Global Radio meanwhile plans to launch an offshoot of Heart on national DAB in the new year.
UPDATE: Details of the station's regular schedule have now been published: Smooth Extra will simulcast its parent station during the night and at breakfast time, with the London Breakfast show going head-to-head with regional breakfast shows in areas including the East Midlands and North West.