At 5:30pm, Bay TV Liverpool went on-air to viewers on Freeview, YouView and Virgin Media across Merseyside and beyond, providing an alternative to the traditional Manchester based regional services available in North West England.
This may prove to be a significant selling point for the station, given the many strong local identities found within the North West region.
The channel is available in around 933,000 homes, with a potential reach of around 2.2 million.
|Coverage Area (via Ofcom)|
Most viewers who had to retune Freeview in September when channel number changes took place will have Bay TV Liverpool stored in their line-up, as the channel has been broadcasting a barker for the past three months.
The channel says that it will not be on Sky initially.
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