DAB+ tests commence in Wrexham, Chester and Liverpool area
MuxCo's Wrexham, Chester and Liverpool multiplex, which carries local radio stations including Dee on DAB is home to a DAB+ test, which sees children's radio station Fun Kids on air alongside radio stations broadcast in 'original flavour' DAB.
Only radios compatible with the DAB+ standard will be able to receive the service, labelled "FunKids+".
The test aims to measure listener response to see how many people pick it up and what radios they are listening on; to observe any implications of running DAB+ and original DAB services side-by-side and also to note any reception differences, especially in marginal reception areas.
Announcing the test on the Folder Media blog, Folder Media and MuxCo Creative Director Matt Deegan said: "We continue to be big believers in DAB because it’s the easiest way for new radio stations to reach large numbers of people. At Folder, we’ll continue to find new ways to make it easier for radio stations to reach all of these listeners and things like this DAB+ test will increase our knowledge that we can share with the rest of the industry."