S4C gets a makeover

Welsh channel S4C has given itself a spring makeover, with a whole new look to the channel and its website, including on-demand service Clic.

The new responsive Clic website has the ability to work on a variety of new platforms – including the leading providers Apple and Android - and adapts itself to suit the device through which it is being used.

It will also, for the first time allow viewers to share information about the content on social media networks.

And as part of the latest developments, the site has been given a fresh new look which is reflected across the entire S4C service, online and on TV.

S4C Chief Executive, Ian Jones, says, "I've said many times that the future for Welsh TV is making content available in as many different ways as possible so that the viewers can watch whenever and however they choose. The new on demand service, Clic, is the central pillar of our digital presence and means that anyone can use it to access S4C's content via more of the main platforms and devices."

The new look on S4C has been panned by some viewers, who have commented on various internet sites about the new look. Many of the comments have resulted from the introduction of a new on-screen logo, known as "DOG" by the broadcast trade.

Viewers watching programmes via on-demand service Clic currently see two logos imposed on the screen (see pictured). The larger of the two is the on-screen logo seen on TV.

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