Pick gets free-to-air Ashes highlights

Sky is using its free-to-air channel Pick to screen hour long highlights of the forthcoming Ashes Cricket series.

Coverage will start at 10pm and will air everyday during the Tests, One Day Internationals and T20 matches.

Commentary will come from David Gower, Michael Atherton, Sir Ian Botham, Nasser Hussain, Andrew Strauss, David Lloyd and Shane Warne.

Previous Ashes highlights were shown on Channel 5. Reports suggest that Sky Sports didn't want the highlights to go out until 10pm, which put off other broadcasters from bidding for the rights. The time difference means some of the highlights will be nearly 24 hours old when they are broadcast on Pick.

Pick has previously carried a free-to-air sample of Sky Sports on free-to-air services. On the 17th August 2013, it simulcast Sky Sports 1 for 11 hours. Pick is carried on Freeview and YouView channel 11 and Freesat channel 144 as well as on pay TV platforms Virgin Media and Sky. The channel only broadcasts in standard definition.
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1 comments:

  1. I know it goes against all previous Sky policies, but I always thought Sky Sports would start buying up the free-to-air rights of some of these sports just so that other channels could not get them. Looks like they have started...

    ReplyDelete

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