The move comes as the station is withdrawn from DAB digital radio in the West Midlands following similar withdrawals from other areas on DAB, in a move that has proved controversial among its devout followers outside of the Capital.
The station is now on Freesat channel 734. It was previously only carried on the Sky Electronic Programme Guide (EPG), although unencrypted and freely available on free-to-air satellite receivers via Eutelsat 28A.
LBC 97.3 FM is famously the home of Call Clegg - the Deputy Prime Minister's weekly slot. Other voices on the station include Nick Abbot, Nick Ferrari, James O'Brien, Anthony Davis and Aasmah Mir - formerly of BBC Radio 5 Live, filling in for Julia Hartley-Brewer this week. The station is owned by Global Radio, the empire that also operates Capital, Gold, Heart and XFM across the UK.
LBC's sister station LBC News remains on the Sky EPG only, although it can be manually added in non-Freesat mode (see your receiver's instruction manual for more information) via Eutelsat 28A (frequency 11222.17, horizontal polarisation, symbol rate 27500, FEC: 2/3).
- Holiday and Cruise Channel has also been added to Freesat today. As previously reported, the service is on channel 409.