Sky Thursdays draws to a close as Sky tempts viewers to make the switch

Sky's latest free-to-air programme promotion is drawing to a close this month. Sky Thursdays has since January been tantalizing viewers by screening first episodes of popular Sky TV programmes, with Sky's marketing department eager to attract more subscribers.

Shows creating the most buzz during Sky Thursdays have included Game of Thrones, The Borgias and Boardwalk Empire, which until now have been kept exclusively for Sky's own subscribers via Sky Atlantic. The shows have been broadcast on Sky's free-to-air Pick TV channel, available on Freesat channel 144, Freeview channel 11 and Virgin Media channel 180.

Sky is currently offering subscribers the chance to watch all of Game of Thrones series 1 and 2 as a "box set" via its on-demand service in addition to new ratings-busting episodes from series 3 on Sky Atlantic.  Cashback websites including Quidco have been offering new subscribers who take up Sky+HD (without sport and movies), plus unlimited broadband and telephony services up to £145 cashback, plus a £100 M&S voucher. Cashback rates for top-tier packages have recently reached £195.

However, not all viewers are keen to make the jump to pay TV. The pay TV status of Game of Thrones has reportedly helped the series become one of the most pirated shows ever.

Schedule change
During the last two weeks of Sky Thursday, there has been a change to the schedule originally published in January. Ashley Banjo's Secret Street Crew, described as a show where "Britain's unlikeliest 'dancers' are transformed into slick, street-dancing stars", replaces Teen Wolf.

4th April 2013:
19:00
Ashley Banjo's Secret Street Crew
s1 e1
20:00
Bedlam
s1 e1
21:00
Parkinson: Masterclass
s1 e1
22:00
Mad Dogs
s1 e2

11th April 2013:
19:00
Ashley Banjo's Secret Street Crew
s1 e2
20:00
Bedlam
s1 e2
21:00
Parkinson: Masterclass
s1 e2
22:00
A Young Doctor’s Notebook
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