Following the success of the rebrand from UKTV G2 to Dave, UKTV ditched the UKTV name from its channels in favour of unusual channel names including Blighty, Eden and Alibi. Now it has become clear that viewers don't link the various UKTV channels together, despite UKTV offering a larger range of channels on some digital TV platforms than ITV or Channel 4, which is seen as an undesirable situation by branding experts.
From 26th March 2013, the UKTV brand will re-appear on-air in cross promotion menus, programme opening and closing credits, co-branded consumer advertising and throughout all business-to-business communications. Actual channel names such as "Dave" and "Really" will remain.
|The pre-2008 UKTV logo and branding|
UKTV's Marketing Director, Simon Michaelides and Director of Network Marketing, Kerry Yates led the creative brief while the new UKTV logo and brand assets have been designed by Landor Associates.