Massive R&B is to rebrand to Planet Pop on 27th March. That's according to information released this week by Kantar Media.
Massive R&B broadcasts on Sky channel 385 and Freesat channel 511. Urban based music looks set to continue on sister station Channel AKA, while Planet Pop will give owners AATW (All Around The World Productions) an outlet for pop music in its channel portfolio, which also includes Clubland TV.
Channel AKA will take Massive R&B's former Sky channel number as part of the changes.
The rebrand is yet another in line of changes to satellite music channels in the past five years: Massive R&B was previously branded WTF (Weekly Top Forty) until 15th August 2011. Channel AKA was previously known as Channel U and was once a sister channel to Greatest Hits TV, which in turn was called Lava until April 2011.
In 2012, the licence to operate Greatest Hits TV was transfered to UltimateHits Ltd while Channel AKA's licence was transfered to AATW.
Satellite Update: changes to music channels (26/03/2013)