Video: ITV Regional Rebrand

WATCH Video of the work that took place over the weekend at ITV Central and other ITV regional news bulletins as part of the big ITV rebrand, and a possibly off-message Bob Warman at the end.

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ITV Regional Names demoted in Rebrand

ITV has today demoted the former regional names in a rebrand of regional news programmes across England, Wales and the Scottish Borders.

The ITV News name becomes the new dominant brand, while the old regional names are downgraded to the back. Central Tonight became itv NEWS Central, while the news for the South became itv NEWS Meridian.

In line with the national bulletins, all regional news programmes have received revamped/recoloured sets and graphics, which are controlled at a new hub in Birmingham.
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