ITV regional labels removed from satellite

ITV has today removed most of the regional identifiers on satellite as part of its latest rebranding exercise.

The change to the service names on satellite bring the broadcaster in line with Freeview, although the regional identifiers were useful when locating other ITV regions.

Notable exceptions are ITV Wales and ITV Border. Both regions still ID themselves accordingly on satellite. These regions are currently being reviewed as part of talks to renew ITV plc's Channel 3 regional licences.

There have been calls to split ITV Border, to enable Scottish viewers to see news more relevant to them in a devolved Scotland. The existing Wales and West region - formally HTV West and Wales - is also earmarked to be split. Channel 3 licences are due to be renewed from 1st January 2015.

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