Sky/C4 Deal: Sky gets Film4 and More4 HD channels, C4 gets more audience data
In a deal announced today between the pay TV behemoth and the publicly owned corporation, Channel 4 will gain access to viewer data through Sky's customer intelligence division, Sky IQ. This follows other recent initiatives by Channel 4 to harvest data from viewers, for example through the registration process to watch Channel 4 services online and the launch of 4seven, which analyses viewer reaction via social media to produce a schedule.
Sky will on the other hand gain More 4 HD and Film 4 HD, both of which were deemed as possible future Freeview HD or Freesat HD channels. Both channels have Ofcom licences for digital terrestrial transmissions in HD. Sky will also add Channel 4 services to its Sky Go mobile platform and 4oD will become available on Sky's growing on-demand platform from early next year.
A deal to add 4oD to Freesat's new Free Time service that was made prior to the agreement with Sky still stands.