ITV1 HD changes on Freeview

Viewers in Wales and West ITV regions now receive ITV 1 HD Central on Freeview HD, in place of ITV1 London.

This is to bring the regions in line with ITV's "macro-regions" - groups of ITV regions joined together for advertising purposes.

Advertisers seeking to put out a commercial on the "Midwest" ITV macro region will see their adverts transmitted across the whole of the macro region on ITV1 HD via Freeview HD.

In contrast, ITV1 HD Central is currently not available on Freesat, due to that particular HD region still being encrypted.
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