With the London games just over a week away, the BBC has confirmed this morning that it has obtained the rights to transmit the next two Summer Olympics, and next two Winter Olympics.
The corporation will provide exclusive coverage on TV, on radio and on digital platforms of the 2014 Winter Olympics in Sochi, the 2016 Summer Olympics in Rio, the 2018 Winter Olympics in Pyeongchang and the 2020 Summer Olympics. The winning city for the 2020 Olympics has not yet been revealed. Istanbul, Toyko and Madrid have been shortlisted for the event.
Departing BBC Director General Mark Thompson called the announcement "terrific news", adding: "I'm delighted that the Olympic Games will continue to be broadcast exclusively on the BBC into the 2020's. It's a tribute to the enduring partnership between the BBC and the Olympic movement."
Following the decision by the BBC to reduce capacity used for the red button service via linear TV platforms, the next four Olympics will likely offer enhanced content via connected TV platforms, delivering extra feeds via broadband internet rather than Freeview, satellite and cable - in line with the move to the "connected red button" announced by the corporation late last month.
Due to the time difference between Rio de Janeiro and the UK, the next Olympics will be on air well into the night UK time. Ironically, these Summer Olympics will be held in Rio's "winter", as its in the Southern Hemisphere, but due to its location in Brazil, it's not what we'd call winter...