Audience research commissioned by Freeview has questioned the appetite of the British public in receiving services in 3D.
Although certain events at the Olympics are to be offered in 3D on the BBC HD channel on Freeview, it may not be that popular. 3DTV ranked only sixth out of eight different new technologies in terms of popularity in the survey of 2,000 viewers, appealing to just 19% of respondents.
However, viewers in the survey wanted to see more catch up TV. The BBC iPlayer ranked at the top of the list (62% of the respondents liked this) with the backward EPG that has been recently permitted as a standard by the Digital TV Group, for the benefit of catch up services like the proposed YouView service, coming in at 51%.
Doing worse than 3D in the survey were mobile TV services and smartphone apps. Only 12% liked the idea of mobile TV, just 6% of Freeview viewers surveyed were interested in smartphone/tablet apps that compliment TV services. Both of these services are currently used by Sky as a major selling point.
The findings on 3D TV differ from that of Sky, who said that viewer satisfaction with 3D has "gone through the roof". This might be explained by the fact viewers who want to be at the forefront of technology, and who are prepared to be early adopters of new services, are more likely to be with Sky, rather than Freeview. And this may be true of mobile TV and smartphone/tablet apps.